Disney is entering Super Bowl LX with a notably conservative approach to advertisements, which has left many fans disappointed, especially considering the event’s size and the fact that Disney has a number of movies in the pipeline. Although Hollywood is once again embracing the Super Bowl as a launchpad for blockbuster movie promotions, Disney’s approach seems to be a conservative one. Disney will reportedly premiere a trailer for The Mandalorian & Grogu, which happens to be the first Star Wars film that will be hitting the screens since The Rise of Skywalker in 2019.
This is a significant event for Disney, considering that it’s a large film franchise that’s returning to the screens. There’s also a chance that Disney might premiere a trailer for Toy Story 5, which happens to be one of their significant releases in the coming summer. Apart from these, however, Disney’s involvement in the Super Bowl seems to be surprisingly small in size.
Disney limits Super Bowl LX presence over major Marvel promotions
One of the most glaring omissions from Disney’s Super Bowl lineup is a trailer for Marvel’s upcoming releases, which might include Avengers: Doomsday. Fans are also expecting a glimpse of Spider-Man: Brand New Day, although Disney’s competitor, Sony Pictures, which releases the Spider-Man franchise, has decided to skip the event altogether. Disney, however, is not the only studio that’s skipping the advertisement fray, as there are also chances that other studios, like Netflix, Apple, Amazon/MGM, and Warner Bros., might not feature in the event.
The cost of advertising during the Super Bowl might also be a factor in the decision-making process. It has been reported that NBC has been charging between $7 million and over $10 million for a 30-second ad slot. This means that even a trailer would be a costly affair. For some studios, the cost might simply be too high to be worth the gamble.
However, Universal, with the support of Comcast, seems to be willing to take the plunge. They will certainly be advertising trailers for some of their upcoming movies, including Steven Spielberg’s Disclosure Day, an alien invasion movie; The Super Mario Galaxy Movie; and Minions 3. Paramount, owned by Skydance, will also be present with a trailer for Scream 7. Lionsgate might also be playing it safe by advertising their Michael Jackson movie, Michael, during the pre-game show.
Disney might also be playing it safe, which might be a mistake considering the reach of the Super Bowl audience. While The Mandalorian & Grogu might certainly be generating buzz, the absence of Marvel movies makes Disney’s Super Bowl LX strategy look a little conservative.
